HEX
PROJECT
Board Game
OBJECTIVE
Develop an original board game concept with a clear win condition and a complete set of components, including cards, player pieces, dice, a game board, rules, and custom packaging.
APPROACH
The concept, Hex, is a color-based trivia game envisioned as a Milton Bradley–style title. Players advance by answering questions correctly, using a movement system inspired by Chinese Checkers. Designed with creatives in mind, Hex allows designers to compete based on both strategy and color knowledge. The visual theme emphasizes minimalism, using the color spectrum itself as the focal point—a direct nod to the HEX color wheel.